How's everyone doing out there? We miss networking and connecting with you all and are ready to get back to "normal" Coffee Chats & Meetings. We know most of us are open for business and restrictions are easing. But for those of us still struggling to stay safe and be open we wanted to put together some tips for our members to use to market your product during these uncertain times. Staying Social While Social Distancing:
A Small Business Marketing Guide during COVID-19:
Stay Social- and by social, we mean social media. We know most of you already have dedicated business accounts for your places of business on Facebook and Instagram, but if you do NOT, this is the time to invest in yourself and figure out how to make these business accounts. It means more for your brand to have your company post what services you have or changes you are making to your hours or business versus a personal account. Need assistance in that area? We are happy to jump on a call, schedule a zoom consult or you can reach us at: firstname.lastname@example.org.
Live Videos- Facebook & Instagram both have live video features. You can take advantage of this to directly connect with your followers. They will receive a notification once you go live and can choose to tune in. Make your live story less than 3 minutes and keep it full of good content. If you're a retail store, use this time to showcase your products for sale and let followers know your price. They can claim the items by commenting or sending a direct message to you. (Bonus tip: Check out CommentSold for Facebook). Selling on social is a way to track your followers and still garnish revenue. If you are not selling items and are wanting to promote your business or just to stay in touch with your followers, keep your missives brief and genuine. Explain the changes you are putting in place to continue to do business and stay safe. Explain how you are keeping your clients and customers safe. Create a connection with your followers.
Post to Stories- Instagram stories are an effective tool at getting information across to your followers. Insights have proven that these 10-15 second bits of information are easily digestible for followers. Be sure to add a "Call to Action" in your stories, whether its a comment box, sharing your post to your stories to get more people engaged on the photos, etc. Again, if you have any questions on the functionality of stories and how to make them effective, email us at email@example.com
Partner with other businesses- if you partner with fellow small businesses in the area, work with them NOW via social media. Share each other's posts, offer deals if people frequent your partnered business, or showcase your business supporting theirs. These feel-good social stories are still needed on people's social media feeds.
Get Creative with Creative- there are numerous sites to help small business owners design and publish good graphics and creative content. And in times like these, you need to make your posts stand out. Gone are the days that a status update will be seen by all your followers. Facebook's algorithms look for video, photos, and animated posts to put at the top. The Chamber uses Canva Pro and Adobe Spark, but there are many in the industry like: Snappa and Stencil. We are also happy to help walk you getting started, all you have to do is get in touch at firstname.lastname@example.org
Create a Content Calendar - AND USE IT - its so much easier to have great looking content for your social media if you work ahead. Get a calendar or start a spread sheet and plan at a minimum of two weeks of posts. The Chamber also uses an auto-scheduler (Later.com) to schedule all of our content in advance. By planning ahead and scheduling you are posting the lunch special half way thru the lunch rush. You also will be able to plan your Holiday post instead of rushing to create content the day before. If you are in the business of selling catfish or insurance you don't want to miss National Catfish Day (June 25th) or National Insurance Awareness Day (June 28th) on social. There's a National Day of something that applies to everyone's business. Find your day and have some fun with it!
The Moberly Area Chamber of Commerce knows that all businesses are essential to our community. A healthy and strong business community is a reflection of our community in its entirety. Without all of you, our local economy would stall. The time to support local has never been more crucial- we implore you all to find a local business and help them if you are able. Buy here in our community, not online or out of town. Keep your "safe distance" but find ways to connect and support our business community. The Chamber is always here to help, call us and find out what your Chamber Membership can do for you!